DSSI (David Smith St Ives)

New website increases sales leads and drives growth for this leading timber engineering supplier to the UK housebuilding industry

DSSI stand at Grand Designs event

David Smith St Ives (DSSI) is a timber engineering specialist and timber product manufacturer, best known for its bespoke staircases, architectural doorsets and fire doors, floor joists, timber roof trusses and spandrel panels. Recently acquired by the Wykham Blackwell and Keystone Group, it is a trusted supplier to major housebuilders, contractors, architects and self builders.

Brand refresh and digital relaunch

DSSI wanted to step up its marketing activity, present a more modern image and increase inbound leads from its target markets.

LMC started work with DSSI with a facilitated workshop to review the market and persona research we had conducted, to look at DSSI's existing website and digital marketing analytics, and to develop a strategy to refresh the company’s brand, develop a new website and create stylish new brochures for key products, including the timber stairs business.

In the year following the launch of the new website, DSSI saw a dramatic increase in web traffic and new business enquiries coming through the website. Approximately 25% of those new business enquires converted into sales. Enquiries during the Covid years remained steady, demonstrating the impact and effectiveness of the site even during a difficult economic climate.

Passiv Haus 01
Visitors to the DSSI website can browse photos of completed projects, watch videos showing products being made in the David Smith St Ives factory, and download technical information and product brochures to help with specifying products.


  • £17K new orders within three days of website launch

    and 182 website enquiries received in the first 12 months

    57% increase in website visitors in year one

    and 58% increase in sessions, with 31% increase in dwell time

  • 82% increase in page views

    and 10 places higher in Google rankings (on average)

    20% increase in staircase sales

“The input from LMC was captivating and really helped us to focus our thoughts. We had new orders through the website within 24 hours of it going live, which really is testament to LMC’s hard work.”
Assistant Manager, Stairs and I-joists
DSSI - roof truss diagram designed in CAD

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LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.

Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.

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