We know that, as communicators and marketers, we have a powerful and influential role in achieving long-term wellbeing for all. Over-consumption and associated environmental damage grew as a direct result of marketing and communications – now we must be part of the solution to help us live better with less.
So we fundamentally believe the impact we have on people and planet is just as important as our business and financial performance. We have growth ambitions, but not at the expense of sustainability or Net Zero.
We exist to create positive impact for the benefit of all. Indeed, this is embedded into our company’s legal Articles of Association, lodged at Companies House. We have made the legal commitment to “promote the success of the Company for the benefit of its members as a whole and, through its business and operations, to have a material positive impact on society and the environment, taken as a whole.” This acts as a public commitment to our values as a company and is an essential part of demonstrating our desire to become a B Corp certified company by 2025.
The process of B Corp certification will measure and improve our entire social and environmental performance. From supply chain and input materials to charitable giving and employee benefits, B Corp certification verifies that a business is meeting high standards of social and environmental performance, transparency, and accountability.