Marketing communications

The PESO model talks about Paid, Earned, Shared and Owned media. If PR is the 'earned' media, our marketing communications services cover off the rest. Social media, content marketing, events and more.

Marketing meeting

We can help you develop a measurable, fully-integrated construction marketing communications strategy built around our 'Core and Flow' model.

LMC consultants are experienced construction and property industry insiders who know where your target audiences hang out and what sort of marketing content and activities are going to get their attention in a busy, noisy world.

Our marcomms strategy work often includes:

  • Benchmarking you against competitors to find out where you’re strongest
  • A full digital and reputational audit to identify strengths, weaknesses, opportunities and threats
  • Audience profiling and persona mapping to get under the skin of your priority target markets
  • Strategy workshops to plan and prioritise your marketing activities for the year ahead
LMC Core and Flow model
LMC's 'Core and Flow' model helps to demonstrate how different marketing and communications activities can work together to convert awareness and interest into actions and sales

Once your strategy is clear, we can help to mentor and coach your inhouse team, help you find relevant specialist suppliers or implement it ourselves, including:

  • Paid-for and organic social media campaigns, social listening and evaluation
  • Video content, including filming onsite or animations
  • Copywriting for e-books, White Papers, ESG reports and other publications
  • Event management, public consultations, launches and presentations
  • Exhibition stand design and management
  • Website development and content
  • SEO support
  • Awards organisation and entries
  • Email marketing and lead generation campaigns
Marketing and comms workshop
Ask us about LMC's marketing communications services and network of specialist associates
Marketing content production
Marketing - capturing video content
Speaker panel