The Trussed Rafter Association (TRA) is the respected voice of the trussed rafter and metal web joist industry in the UK and Ireland.
Its members include the principal manufacturers of timber trussed rafters, spandrel and gable panels and metal web joists, along with suppliers and professionals involved in roof and floor design and construction. The TRA sets the professional standards for a vital part of the timber engineering industry.
LMC's work for the TRA includes:
We recently launched a Careers in Timber Engineering campaign, providing TRA members with a toolkit of marketing and communications resources to help them with their own recruitment activities, and supported via PR, video and social media promotion.
Our most recent initiative is the new TRA Roofscape Design Awards scheme, which had its first winners in 2023, celebrating the ingenuity and technical skills of designers in the roofing sector.
The awards recognise projects that showcase the highest standard in design, innovation, and sustainability in the use of timber trussed rafter roofs, for residential and commercial newbuild projects and conversions.
Running these awards is providing the TRA with a stream of excellent case studies, and helps us to promote the role of designers in the industry. It has also boosted our messaging around diversity and inclusion, not least because two of the three winners in the first year were female designers, both bringing their creativity and technical expertise to bear on complex projects for care home and residential housing developers.
326 uses of the Careers Toolkit so far
including downloads of recruitment videos, leaflets, PowerPoint presentations and social media assets tailored for the UK and Ireland. The careers videos have received more than 1,100 views to date.
31 entries to the inaugural Roofscape Design Awards
with a good spread across all three categories.
30%+ year-on-year increase in social media engagement
for TRA posts on LinkedIn as it continues to build its membership and followers.
50%+ open rate for the TRA e-newsletter
with equally high click rates on key articles of relevance to TRA members, housebuilders and other recipients.
LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.
Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.
If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.