LinkedIn is making it easier for organisations to interact with audiences online using LinkedIn Live and LinkedIn Events. This article will show you how to live stream with LinkedIn.
While neither LinkedIn Live nor LinkedIn Events are new, they are definitely worth a look. They can help you to promote or diversify your online offering and connect with B2B audiences.
The main difference is audience accessibility.
LinkedIn Live allows you to host a live stream on your company page so anyone can see it (even if they don’t follow the page, they’d still be able to watch). But you can have much more control over who accesses a LinkedIn Event. Even in a public event, the admins have control over who attends the event.
When deciding between the two you need to think about what you want to achieve.
If you want the stream to be viewed by as many people as possible and achieve a bigger organic reach, use LinkedIn Live.
However, if you want to create a community, offer exclusive access, or if you have multiple target audiences and want to target a specific group, create a LinkedIn Event.
For organisations with less than 1,000 followers, LinkedIn Live is ruled out straight away.
However, it doesn’t have to be either / or. Both can be incorporated into your strategy. For example, if you’re launching a new product or service you could host a LinkedIn Event first to give existing customers and prospects an exclusive look. Then, a week or so later, host a LinkedIn Live on your company page that will go out more broadly to attract new leads.
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