Timber Development UK was formed by the merger of two of the largest and longest-established organisations in the timber industry: the Timber Trade Federation (TTF) and the Timber Research and Development Association (TRADA). It has now created a single supply chain organisation to promote all types of business in the supply chain, from sawmill to specifier.
Looking to capitalise on growing interest in designing with timber, Timber Development UK acts an agent of change towards more sustainable, low carbon forms of construction.
It needed a knowledgeable, ideas-driven consultancy to help it become a ‘content creation engine’ to support suppliers and designers and to reach target audiences. So LMC was appointed in 2022 to establish the new TDUK brand around launch, to communicate the organisation’s story and to motivate its membership across timber importers, merchants, manufacturers, architects, designers, engineers, installers, contractors and trades.
Our work focused on:
183 pieces of media coverage in the first six months
including coverage on the BBC for TDUK's design challenge
Significant political support
for the TDUK's campaign promoting the assessment of embodied energy in buildings
1,700 shares of TDUK's online media coverage
via readers' own social media accounts, generating an additional 113k coverage views
986,000 estimated readers of TDUK's print media coverage in 2022
plus 540,000 online coverage views - genuine editorial, not paid-for coverage
LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.
Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.
If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.