James Latham

Surfaces for safer spaces: A campaign to promote more hygienic surfaces and new products and materials for use in healthcare settings and other sectors.

Lathams kydex

James Latham is one of the UK's largest independent distributors of timber, panels and decorative surfaces. With a history reaching back over 260 years, the company has always been an innovator.

So while traditionally Lathams is best known as a timber business, it came to LMC to help achieve greater market awareness for its newest product ranges, including thermoplastic laminates which could help specifiers create safer interiors during the coronavirus pandemic.

Safer spaces

Working alongside Lathams' creative and digital teams, LMC was tasked with promoting a suite of products that offer heightened protection during the Covid-19 pandemic, such as heavy-duty anti-microbial materials able to withstand harsher cleaning regimes.

We proposed a sector-focused campaign, with products arranged by the level of protection that they offered. We created tailored media relations campaigns for the retail, education, health, leisure and hospitality and workplace sectors, which were supported by infographics, case studies and animations.

Our other PR work for Lathams also targeted a broad range of its trade customers, from contractors and merchants, to designers and makers, helping to support the 'You Think You Know Lathams' campaign which was named Best Mid-Range Budget Campaign at the Construction Marketing Awards 2020.

Lathams kydex used in NHS Nightingale Hospitals
The NHS Nightingale hospitals were a major beneficiary of Latham's newest products. LMC created a case study showing Lathams’ top-of-the-range KYDEX in use at the NHS Nightingale hospitals, capitalising on the interest in the project. (Photo by NHS England and NHS Improvement London)

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LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.

Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.

If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.