HOPPE UK

Strategic and tactical marketing support and PR for a major European brand in door and window hardware

HOPPE Ironmongery door lock components

HOPPE (UK) is a specialist manufacturer and supplier of door and window hardware. Established in the UK in 1988, and part of the German, family-owned HOPPE Group, the company is best known for its focus on innovation, quality and performance: 'HOPPE - Handle of Excellence'.

Deep knowledge of HOPPE products

In complete alignment with HOPPE's strong commitment to long-term, trusting partnerships with its suppliers, staff and customers, LMC has worked with HOPPE (UK) since 2016.

Over the years, we have built up a very deep knowledge of the HOPPE and ARRONE product ranges and brand values, and the needs and interests of HOPPE's loyal customers in the UK and Ireland. It's a working relationship we value highly.

With LMC's in-depth knowledge of the built environment, along with our architectural ironmongery industry experience, we are a trusted partner offering strategic marketing and PR advice, industry insights and expertise.

In addition, we help HOPPE (UK) with all aspects of its day-to-day marketing and PR in specialist markets such as offices and industrial buildings, schools, care homes, social housing and healthcare estates.

Through media relations and social media support, copywriting and case study creation, we support the sales team by helping to build the profile of the HOPPE brand and product range.

We promote HOPPE's product innovations, its analysis of trends in the door hardware market, its close relationships with key customers, and its people and their achievements, reporting back to the UK and Group Board on progress every quarter.

HOPPE e Handle Hands Free
The HOPPE eHandle HandsFree for doors allows you to unlock your front door even with your hands full – just by moving your foot through a spotlight on the ground. Anyone who is authorised to open the door is automatically recognised by the encrypted signal of a transponder when approaching the door.

Results

  • 105 pieces of earned media coverage - 100% in HOPPE (UK)'s priority media

    annual average over the last 5 years

    2.2 million reach

    annual average over the last 5 years

  • 50 new inbound links created to the HOPPE website

    annual average over the last 5 years

    285 social shares of online media coverage each year (on average)

    but growing rapidly year after year - 2022 saw 685 social shares

"LMC is proactive, creative and very knowledgeable about the markets we are targeting. LMC has helped to give our PR much more structure and impact than it had previously. They help me to look at our target markets in detail, and plan PR and social media campaigns to support our sales targets as well as building our broader brand reputation and positioning. They’ve become an extension to my own marketing office, giving me additional support whenever I need it, not just in relation to PR, but also with brochure copywriting, social media, events, reporting to the UK and Group boards."
Marketing Manager, HOPPE (UK)
Hoppe aluminium door handle

Do you have a project you want to talk to us about?

LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.

Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.

If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.