A storytelling PR and social media campaign to inspire international and UK architects in their adoption of BIM

Graphisoft macbook diagram

LMC has worked with Graphisoft in the UK since 2016 and is now working with the business internationally. Our most recent campaign for Graphisoft has focused on building strong relationships with Graphisoft’s existing customers around the world and harnessing their stories to create engaging content that appeals to the whole architecture and BIM community.

Architect voices bring BIM alive

With ambitious sales targets every year, software company Graphisoft is seeking to reach more architecture practices across the world. Previously, much of its marketing content had been technical in nature and inwardly focused, and there was little to engage new customers.

In our work for Graphisoft, we are are forging new connections between Graphisoft’s customers and the media, helping to give a voice to architectural practices that may not have their own marketing teams, and in turn showcasing the value of Graphisoft’s software to new customers.

We create case studies, video testimonials, Q&As and opinion pieces and engage with editors and journalists in the architecture, construction and BIM media to ensure targeted coverage. A supporting social media campaign in the UK recently drove an 88% increase in followers and over 1,000% increase in engagement over a 12-month period.

To deliver maximum value for money, we re-purpose content where possible for e-books, CPD content, sales tools, seminars and events.

GSFT sales materials
LMC provides a broad range of PR and marketing services to Graphisoft, including strategic PR counsel and support, media training, copywriting and editing services, video services, social media training and support. We have become a ‘virtual’ extension to Graphisoft’s marketing team in the UK and now internationally. Recently, LMC has written a number of e-books for Graphisoft which are used for lead generation campaigns and also provide thought leadership content for use in the press and social media.


  • 10+ indepth case studies for the UK market every year

    Showcasing the use of Archicad and Graphisoft solutions in practice

    120+ pieces of media coverage every year

    Targeting architect practices across the UK

  • 400,000 readers of media coverage in 2022

    In specialist architectural media and design software blogs - genuine editorial, not paid-for content

    76 out of 100

    Graphisoft's UK website domain authority, boosted by significant inbound links from online and social media channels

Nov 2022 psbj new community space levels up county town of carlow
September 2022 bim today archicad helps mccarthy architectural design bring residential design to life
August 2022 abc d a new dawn for sustainable schools
“We chose LMC for its industry knowledge; the team understands our audiences so much better than other technology-focused PR companies. Graphisoft is a highly technical business that can be difficult to understand at first. But with its construction technology expertise, LMC picked up the nuances quickly and knows when to ask questions. LMC helps with our PR, social media, content creation and case studies. We have developed an excellent working relationship with the team and the support they provide is always faultless. Importantly, LMC is in regular contact with our customers and partners, and we have 100% trust in their ability to represent us in a helpful and professional manner.”
Director, Marketing Success, UK & Ireland, Graphisoft UK

Do you have a project you want to talk to us about?

LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.

Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.

If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.