LMC has worked with Graphisoft in the UK since 2016 and is now working with the business internationally. Our most recent campaign for Graphisoft has focused on building strong relationships with Graphisoft’s existing customers around the world and harnessing their stories to create engaging content that appeals to the whole architecture and BIM community.
Architect voices bring BIM alive
With ambitious sales targets every year, software company Graphisoft is seeking to reach more architecture practices across the world. Previously, much of its marketing content had been technical in nature and inwardly focused, and there was little to engage new customers.
In our work for Graphisoft, we are are forging new connections between Graphisoft’s customers and the media, helping to give a voice to architectural practices that may not have their own marketing teams, and in turn showcasing the value of Graphisoft’s software to new customers.
We create case studies, video testimonials, Q&As and opinion pieces and engage with editors and journalists in the architecture, construction and BIM media to ensure targeted coverage. A supporting social media campaign in the UK recently drove an 88% increase in followers and over 1,000% increase in engagement over a 12-month period.
To deliver maximum value for money, we re-purpose content where possible for e-books, CPD content, sales tools, seminars and events.
Results
“We chose LMC for its industry knowledge; the team understands our audiences so much better than other technology-focused PR companies. Graphisoft is a highly technical business that can be difficult to understand at first. But with its construction technology expertise, LMC picked up the nuances quickly and knows when to ask questions. LMC helps with our PR, social media, content creation and case studies. We have developed an excellent working relationship with the team and the support they provide is always faultless. Importantly, LMC is in regular contact with our customers and partners, and we have 100% trust in their ability to represent us in a helpful and professional manner.”
Do you have a project you want to talk to us about?
LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.
Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.
If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.