Fire Door Safety Week

A multi award-winning integrated PR, public affairs and social media campaign that put fire door safety in the news

Fire Door Inspection 2

Fire doors play an extremely important role in safety and protection - we knew this long before the Grenfell Tower tragedy brought this issue to the fore.

However, in 2013 there was a severe and dangerous lack of understanding within the media and key stakeholder groups, including the general public, businesses, landlords, local authorities, MPs and government ministers.

Fire Door Safety Week

In response to this, we created Fire Door Safety Week, a campaign still running 10 years on. We ran it from its initial conception in 2013 through to 2017, winning multiple industry awards. It was led by the British Woodworking Federation (BWF) in association with the Government’s Fire Kills campaign. Messaging focused on the critical importance of fire doors in saving lives and protecting property.

As part of the campaign we developed downloadable toolkits and infographics to encourage engagement and action; undertook surveys and polls to gather material for press releases and radio interviews; ran a series of events around the country; created and promoted the ‘Theodore Firedoor’ character and the ‘Click it Kick it’ social media campaign.

In 2017 we reached record levels of success in terms of reach (visibility), response (awareness), resonance (interest) and return (action by supporters and stakeholders).

Fire Door Safety Week Hannah Mansell radio interview
Hannah Mansell was our primary spokesperson for Fire Door Safety Week - we supported her through countless media interviews.


  • 17.7 million total reach in 2017

    an increase of 97% over 2016

    More than 350 pieces of broadcast, print and online coverage

    with 2.7 million print views and 11.4 million broadcast reach

    4,483 toolkit downloads from the website

    providing publicity resources for supporters' own use

  • 273 supporters in 2017

    up from 177 in 2016, each doing their own bit to raise awareness of fire door safety

    3.6 million social media reach

    up 58% on the year before, including 33,147 new YouTube views and 593 new Twitter followers in 2017

    289 inbound links created from media coverage

    to the BWF and Fire Door Safety Week websites, creating a 21% uplift in visits during the campaign

WINNER Digital Campaign of the Year
EFE Awards Shortlisted icon
IFSE Cs Security Finalist logo
PPT Fire Door Safety Week10
Hannah Mansell presents award to Rutendo Chitiga
Hannah Mansell presents FDSW Award to LFB
“The Fire Door Safety Week campaign delivered continuity in raising understanding and awareness of the vital importance of fire doors. LMC knows the construction sector well; the team is able to absorb complex briefs and turn them into simple messaging that is easy to understand. The LMC team is professional, hardworking and creative.”
Former chief executive, British Woodworking Federation

Do you have a project you want to talk to us about?

LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.

Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.

If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.