Fire doors play an extremely important role in safety and protection - we knew this long before the Grenfell Tower tragedy brought this issue to the fore.
However, in 2013 there was a severe and dangerous lack of understanding within the media and key stakeholder groups, including the general public, businesses, landlords, local authorities, MPs and government ministers.
Fire Door Safety Week
In response to this, we created Fire Door Safety Week, a campaign still running 10 years on. We ran it from its initial conception in 2013 through to 2017, winning multiple industry awards. It was led by the British Woodworking Federation (BWF) in association with the Government’s Fire Kills campaign. Messaging focused on the critical importance of fire doors in saving lives and protecting property.
As part of the campaign we developed downloadable toolkits and infographics to encourage engagement and action; undertook surveys and polls to gather material for press releases and radio interviews; ran a series of events around the country; created and promoted the ‘Theodore Firedoor’ character and the ‘Click it Kick it’ social media campaign.
In 2017 we reached record levels of success in terms of reach (visibility), response (awareness), resonance (interest) and return (action by supporters and stakeholders).
Results
“The Fire Door Safety Week campaign delivered continuity in raising understanding and awareness of the vital importance of fire doors. LMC knows the construction sector well; the team is able to absorb complex briefs and turn them into simple messaging that is easy to understand. The LMC team is professional, hardworking and creative.”
Do you have a project you want to talk to us about?
LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.
Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.
If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.