In the fourth in our series of articles inspired by the Construction Leadership Council’s Roadmap to Recovery, we take a look at the final stage of the Roadmap to Recovery: Reinvent.
For organisations driven by a clear agenda for change and ready to pursue their purpose, the Roadmap to Recovery’s ‘Reinvent’ phase is written for you. The CLC is urging you to promote your work across three key themes: transformation, value and partnerships.
Political kudos is being given to those in construction who are adopting digital and manufacturing technologies to transform the industry. This is in addition to those who are delivering strategic objectives on net zero, levelling up and building safety. The potential efficiencies created by these technologies are estimated to be worth somewhere between £7bn and £15bn a year.
Offsite construction is one of the most obvious celebrities of the ‘Reinvent’ phase and is likely to remain highly newsworthy for at least the next couple of years.
Procurement is also highlighted as critical for this phase, with a lot of interest in the Construction Innovation Hub’s Value Toolkit. This encourages procurement for the right outcomes and best value, not just lowest cost.
Post-Grenfell, this is a narrative that we all hope will be sustained. The Value Toolkit will become a suite of robust and practical tools that will enable evidence-based decision-making across the whole investment lifecycle. It has the potential to act as a catalyst to change behaviour from the top to bottom of the industry.
Also in ‘Reinvent’ is a big push for energy efficiency, and a reminder of all the earlier themes in the Roadmap, including collaboration, training and safety. There are many opportunities here to take a leadership position.
So who will be remembered as the heroes of the ‘Reinvent’ phase? How will the new ideas and innovations tip over into mass market adoption and deliver lasting change in the industry? That, to a large extent, depends upon effective communication.
We know that there are already many companies, joint ventures and industry groups getting on with transformation. Spurred on by the saying ‘never let a good crisis go to waste’, they have progressed their plans with extra vigour over the lockdown period.
If you are one of those organisations, intelligent PR, targeted digital communication and meaningful stakeholder engagement will play a pivotal role in establishing your leadership status.
Here are some tips on maximising the marketing potential of your initiatives in the true spirit of the Roadmap to Recovery:
Most importantly, our message is to start building your communication plan now. The successful delivery of the recovery depends upon it.
If you’d like to learn more about communicating throughout the Restart, Reset and Reinvent stages of the CLC Roadmap to Recovery, download our full e-book.