Solidor

More than 1.2 million video views across all influencer collaborations

More than 20,000 engagements across all influencer collaborations

Solidor is a British composite door manufacturer, part of the Masonite group and Owens Corning, with over 20 years’ experience crafting high-quality products in Staffordshire. Trusted by homeowners and supported by a nationwide network of skilled local installers, Solidor combines quality and sustainability in everything they do.

Challenge

Solidor wanted to increase its social media presence and brand visibility among homeowners and installers, and we recommended launching an influencer campaign to complement existing social media strategies.

Our objective was to keep content on-brand, strengthen relationships, and ensure an uplift in social media engagements and video views.

A wooden front door with frosted glass panels set into a red brick house entrance, flanked by dark-framed windows and a small potted plant to the left, with stacked firewood visible to the right of the doorway.

Strategy

Some creators approached us directly via social media, prompting us to carry out thorough background research. Others were identified and contacted by our team to support Solidor’s campaign objectives. We secured and delivered impactful campaigns with high-profile creators, including Love Island winners Nathan and Cara Delahoyde-Massey, Blue’s Antony Costa, and viral TikTok stars The Ldn Family, each sharing their dream doors with their followers.

In 2025, with a renewed focus on home and interior design, we identified influencer collaborations that matched this direction. These included fashion model and digital content creator Saffi Karina, documenting her first solo renovation, and interior designer and artist Gemma Lomas-Jones, who is transforming her home’s entrance as part of a wider renovation series.

LMC acted as trusted advisors, helping influencers create posts that worked for their audience while staying true to Solidor’s brand messages.

We handled all communication between influencers, Solidor, and local installers, ensuring all parties were happy with the decisions made at every stage of the campaign. This included ensuring everyone involved was aware of compliance, disclosure, and influencer marketing regulations.

A family of four poses together on the front steps of a brick home with a wooden Solidor door behind them. A man and woman sit on the steps holding a young child, while a dog stands beside them. They are all smiling at the camera.

A man in a black jacket and light blue jeans stands in the doorway of a modern black composite door with a glass panel, smiling at the camera. The entrance features a sleek black frame and is surrounded by brick exterior and potted greenery. The door exemplifies contemporary residential entrance design and security.

A person in a black and white striped outfit and hat playfully leans against a modern black front door with horizontal paneling on a white-walled porch, flanked by potted plants and decorative bushes.

Results

Since January 2024, LMC has worked with Solidor to create successful and impactful influencer collaborations. As we move into 2026, the focus will be on home renovation and interior design influencers.

“LMC has been a brilliant partner in shaping our influencer strategy for Solidor. They really took the time to understand our brand and what we were trying to achieve, and that’s reflected in the quality of the content produced. It’s been consistently creative, authentic, and on-brand".

Hannah Martin, Channel Marketing Manager - Solidor, Owens Corning

More than 1.2 million video views

20,000 total engagements