Amodal

LMC positioned Amodal as a recognised authority in information management and digital delivery within the built environment, increasing its visibility among asset owners, contractors and consultants.

Challenge
Strategy
Results

26% increase in average engagements across 5 months on Amodal's LinkedIn company page

138,000 organic impressions at the end of March across Amodal's LinkedIn activity

Amodal delivers information management consultancy, common data environment (CDE) advisory and data services for complex capital projects and operational assets.

Working with developers, contractors, asset owners, design consultants, and property teams, Amodal provides expertise in information management and digital delivery for long-term asset operation.

Challenge

As a small but rapidly growing company, Amodal wanted to raise its brand profile while building strong connections and relationships. In particular, the company wanted to reach Tier 1 contractors, property developers and asset owners.

Having previously relied on word of mouth for lead generation, the team was ready to take a structured and sustained approach to reach key decision-makers.

Amodal had proven delivery experience in data and information management services, but needed a way to demonstrate its expertise. Topics such as information management, digital processes, and moving from a Project Information Model (PIM) to Asset Information Model (AIM) do not lend themselves to quick explanations.

What Amodal needed was a way to talk about the value it delivers that felt accurate and useful, not just presentable.

A modern waterfront scene at dusk features illuminated buildings reflected in still water, with a distinctive red curved metal structure in the foreground containing a person, connected by a wooden boardwalk. — Amodal: British Land Canada Water project

Strategy

LMC’s strategy centred on increasing Amodal’s visibility and credibility within key target markets, including Tier 1 Contractors and Asset Owners.

LMC built a content approach around how Amodal operates, starting with video conversations with three key spokespeople to draw out real project examples, the frustrations behind them, and how they were solved. The aim was to create a steady stream of content that showcased Amodal’s expertise on data and software adoption in construction, but in an approachable way.

Two filming sessions captured a large volume of material, which was shaped into more than 40 short-form videos and released over time to maintain a steady presence. Alongside this, LMC developed a content plan, comprising LinkedIn content across company and leadership profiles, blogs and insight pieces, and case studies and media outreach.

A woman with long reddish-brown hair wearing a black blazer over a white top gestures while speaking, with decorative artwork visible in the background and "IN TERMS OF" text overlaid at the bottom.

Results

Working with LMC, Amodal shifted from limited, ad hoc marketing activity to a regular content presence that reflected the tangible value the company delivers for its clients.

In just five months, engagement on Amodal’s company LinkedIn page averaged 26%, with an 8% increase in followers. Meanwhile, the individual spokespeople achieved follower growth up to 15% with a corresponding increase in engagement.

Moreover, Amodal’s visibility and credibility within the market increased; comments showed that audiences were better understanding and recognising Amodal for its clarity and thinking in a complex, crowded market.

“Working with LMC gave us a much clearer voice externally. They understood the sector, produced high-quality video content, and helped us showcase the depth of work we do without oversimplifying it. We’ve seen a real increase in visibility, both for Amodal and for individuals across the team."

Stuart Bell, CEO, Amodal