Trident Building Consultancy

260% year-on-year increase in media coverage

26 industry award entries

Trident Building Consultancy is a multidisciplinary business, providing building surveying, cost consultancy and project management consultancy, operating in all sectors across the UK and Ireland. LMC was appointed in 2016 to review the Trident brand and all aspects of marketing and PR in advance of a relaunch and the recruitment of a new marketing team.

Challenge

Trident Building Consultancy wished to be seen as a leading building consultancy, using its ‘Trident Champions’ to lead on PR about its key service areas, and taking up speaking and awards opportunities. Post-Grenfell, it also particularly wanted to demonstrate its fire safety expertise to clients.

Strategy

From 2016 to 2020, working across all Trident's regional and national offices, LMC built the profile of its expert surveyors, with media training, comment and informed analysis across multiple issues – from the impact of Brexit on local property markets, to the use of the latest proptech innovations, and articles on topics as varied as BIM, boundary disputes and party walls, skills shortages, flood mitigation and repairs, planned preventative maintenance, sustainability and rights of light.

Working sensitively in the run up to the second anniversary of the Grenfell tragedy, LMC arranged for Trident’s fire safety expert to talk to journalists about the continuing safety problems within the UK’s built assets. This was supported by detailed briefing packs and case study material. LMC also helped Trident develop learning materials and a detailed fire safety manifesto. The latter was used as a lobbying tool, putting the onus on consultants to improve and take responsibility for fire safety, rather than wait for legislation to force the issue.

Over the course of several years, Trident built strong working relationships with all its priority media in property development, property investment, business, architecture and construction, and reached a position where it was frequently featured in Property Week, Estates Gazette, Construction News, Building and other titles, as well as business and regional press.

LMC supported Trident's regular entries into construction and property awards, for its excellent projects, its people and its leadership on issues such as proptech and fire safety.

Results

Executive Director, Building surveying and Head of Client Services - Trident

"LMC is a very good outfit, well managed and led, able to positively contribute to the external and internal perception of the firm, hence generating revenue, and are enjoyable and inspirational to work with. Specialist and detailed knowledge of construction and property markets. I'd very much recommend them."