Graphisoft

1.2m reach of Graphisoft UK's media coverage so far this year

More than 100 pieces of media coverage so far this year

A global provider of architecture and BIM software, LMC has worked with Graphisoft in the UK since 2016 and is now working with the business internationally.

Challenge

Graphisoft is focused on empowering building professionals with advanced technology and accompanying know-how to help fulfill their ambitions to create great architecture.

With this mission in mind, and ambitious targets for customer retention and sales, Graphisoft needed to build deeper connections with existing customers and reach more architecture practices across the world with inspiring stories of success. Previously, much of its marketing content had been technical in nature and inwardly focused, and there was little to engage or excite new customers.

Strategy

Our campaign for Graphisoft has focused on building strong relationships with Graphisoft’s existing customers around the world and harnessing their stories to create engaging content that appeals to the whole architecture and BIM community.

We forge new connections between Graphisoft’s customers and the media, helping to give a voice to practices that may not have their own marketing teams. In turn, this provided an intangible but commercial benefit to Graphisoft by showcasing the value of Graphisoft’s software to new customers.

We created case studies, video testimonials, Q&As and opinion pieces and engaged with editors and journalists in the architecture, construction and BIM media to ensure targeted coverage. To deliver maximum value for money, we re-purposed content where possible for e-books, CPD content, sales tools, seminars and events.

LMC provides a broad range of PR and marketing service to Graphisoft, including strategic PR counsel and support, media training, copywriting and editing services, video services, social media training and support. We have become a ‘virtual’ extension to Graphisoft’s marketing team in the UK.

Digital Construction Week 2024 – Driving Archicad using Apple Vision Pro

Digital Construction Week 2024 – AI is discussed on the main stage – with Graphisoft customer Pierre Saunal from Airc Design

Results

Director, Marketing Success, UK & Ireland - Graphisoft UK

"We chose LMC for its industry knowledge; the team understands our audiences so much better than other technology-focused PR companies. Graphisoft is a highly technical business that can be difficult to understand at first. But with its construction technology expertise, LMC picked up the nuances quickly and knows when to ask questions.

"LMC helps with our PR, social media, content creation and case studies. We have developed an excellent working relationship with the team and the support they provide is always faultless. Importantly, LMC is in regular contact with our customers and partners, and we have 100% trust in their ability to represent us in a helpful and professional manner."