HOPPE (UK)

Multiple new product launches into new markets

Well-established relationships across relevant UK media

HOPPE (UK) is a specialist manufacturer of door and window hardware. The company is part of the German, family-owned HOPPE Group and has been established in the UK since 1988.

HOPPE's purpose built, state-of-the-art distribution centre in Wolverhampton is home to highly skilled, Guild of Architectural Ironmongery (GAI) trained staff, most of whom have been with the company for many years. It is this loyalty and wealth of experience that has resulted in HOPPE being known for its exceptional customer service, support and technical advice.

The company is committed to providing the highest quality products that have been tested to meet the latest European and British standards, and has a strong commitment to long-term, trusting partnerships with its suppliers, staff, and customers. LMC is proud to be one of those trusted partners and has been working with HOPPE (UK) since 2015.

Challenge

HOPPE (UK) needed strategic marketing and PR advice, industry insights and advice from an agency with a deep and broad understanding of the UK built environment and its many different markets, as well as experience and contacts in the architectural ironmongery sector.

In a very competitive market, HOPPE (UK) needs customers across all residential and non-domestic sectors to understand the importance of specifying and installing high quality products that last longer, perform more reliably and are backed up by qualified and knowledgable technical support teams. LMC has promoted HOPPE (UK)'s important contribution to building quality, safety and accessibility for almost a decade.

Strategy

Our strategy has been built around an indepth knowledge of HOPPE products and solutions, and their applications. With this knowledge, we can confidently represent the brand and manage PR, media relations and copywriting for all HOPPE (UK)'s products, including its ARRONE brand, and including detailed case studies and website content.

We help HOPPE with all aspects of its day-to-day marketing and PR in specialist markets in the UK, such as offices and industrial buildings, schools, care homes, social housing and healthcare estates. We also promote HOPPE’s product innovation, its analysis of trends in the door hardware market, its close relationships with key customers, and its people and their achievements.

LMC helps keep HOPPE (UK) products and people at the forefront of the UK architectural ironmongery and fenestration industries.

Results

Marketing Manager - HOPPE (UK)

“The services offered through LMC have been invaluable and their knowledge of the construction industry is outstanding. The content created through LMC is compelling and engaging and meets the needs and interests of our audience. They have also helped us to expand our reach by identifying new media outlets.”