Sanina is a former journalist with 20+ years’ experience in public and private sector communications under her belt. She’s a member of the PRCA and CIPR, as well as a co-opted member of the CIPR Midlands Committee.
Sanina’s been writing since the age of 17, when she first started out as a trainee journalist at her local newspaper. Her extensive journalism, PR, corporate comms and content marketing experience includes:
- Working as a newspaper and broadcast journalist/editor for more than six years for some of the most established media outlets in and around Worcestershire
- Heading up some of the biggest B2B and B2C accounts for several different PR agencies in the Midlands and securing local, regional, national and trade coverage for clients
- Spending more than seven years developing and implementing marketing and communications strategies for Solihull Council and Worcestershire County Council as a member of their corporate comms teams
- Delivering content strategy and inbound marketing campaigns for a hugely successful digital marketing agency that’s one of the largest HubSpot Diamond partners in the UK
