New homes, housing standards and quality in construction

All eyes are on homebuilders' reputations and the quality of planning, design, construction and customer care in the new homes sector. Our role is to ensure responsible communication at every stage.

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The shock of the new?

From local residents up in arms about more new homes in planning, to homebuyers let down by snagging defects and poor customer care, it feels like the new homes sector is under frequent attack. But the reality is that the vast majority of homeowners are delighted with their properties, and there are many examples of highly successful, award-winning developments that generations now call home.

The quality of new home construction in the UK continues to achieve very high standards, overseen by a much-improved building control and safety regime. This is a story that's worth telling.

LMC has supported developers with integrated PR and marketing programmes for newbuild housing and commercial schemes across the UK, taking them from planning to construction, sale and post-construction aftercare.

We have also worked with many parts of the supply chain that support these developers and who want to ensure that they build and maintain strong relationships with their clients.

We have specialist understanding of newbuild warranties, housing standards issues and the role of consumer codes, the New Homes Ombudsman and other consumer protection schemes in this sector.

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Examples of our work include:

  • Planning consultation communications for many new developments - from small infill sites around the country, to the planning of new villages and 5,000 new homes in the Marston Valley in Bedfordshire.
  • Local community engagement for the development of one of the UK’s first purpose-built communities for renting families.
  • Copywriting for the Future Homes Hub and its guidance for new homebuyers on living in low energy new homes.
  • PR and copywriting for the Homebuilding Skills report with the NHBC, HBF and Zero Carbon Hub.
  • Copywriting for the Harman Review which examined the viability and simplification of local standards applied in housing development.
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From small infill sites to the masterplanning of 5,000+ homes, LMC has experience of complex and sensitive planning issues and stakeholder communications.

New homebuilding case studies

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Facilitation and Strategic Planning, PR and Media Relations, Marketing Communications

Greencore Homes