Promoting Property extract

Today is Penny Norton’s birthday. And what better way to celebrate than the publication of Penny’s and my book this morning by Routledge – a book that explores best practice PR and communications for the property sector.

‘Promoting Property: Insight, Experience and Best Practice’ is aimed at public relations and marketing professionals working in the sector as well as senior leaders who are looking to develop their organisation’s communication strategy. 

Promoting Property book

Covering both the private and public sector, chapters include how to communicate on behalf of local authorities’ development arms and housing associations, how to promote various types of residential and commercial development, and working with proptech companies and property consultancies.

We have had chapters supplied by contributors from a wide range of specialisms in property PR. They cover many aspects of communication theory, strategy and technique.

My sincere thanks to go to everyone who contributed – there is a HUGE amount of work that has gone into this book. And my special thanks to Penny who definitely did most of the heavy lifting on this one.

Promoting Property is the first of two books focused on communications in the built environment that Penny and I have edited.

The second book, on ‘Communication Construction: Insight, Experience and Best Practice’ is due later this year.

As Penny says, “Whether you work in-house, in an agency or as a freelancer, there is something in here for you. The Promoting Property book covers a broad range of sectors and its emphasis on strategy ensures that all aspects of a property communications campaign are covered – from initial research to deploying and evaluating a wide range of tactics.” 

The book has been kindly endorsed by the Chartered Institute of Public Relations and its Construction and Property Special Interest Group (CAPSIG), and has received some great reviews already (see below).

Get your copy here

To order a copy, visit the Routledge website here, where you can also secure a 20% discount by using the code ENG20. 

Promoting Property Flyer

Reviews for Promoting Property

A ‘bible’ of property PR
“Property is a fast-paced sector with multiple and complex communications needs. As such it is dependent upon good PR, and also offers wide-ranging opportunities to CIPR members. A ‘bible’ of property PR is long-overdue and it’s great to see so much expertise featured in this book. Providing such a comprehensive overview of the sector, together with a strong emphasis on theory, strategy and techniques, is a considerable achievement and will be of great value to PR practitioners.”

Emma Leech, CIPR President 2019

 

So much of what is written here needs to be listened to and acted upon
“Having spent the last 17 years thinking about how to better manage the reputation of the property industry this collection of essays has provided some real nuggets of insight and analysis on how to tackle what might appear to some to be an almost impossible task. As I read the introductory chapter, I realised that so much of what is written here needs to be listened to and acted upon. Simply acknowledging that around 28% of a company’s value is likely to be accounted for by its reputation is a great reminder as to why the property industry should think deeply about how it comes across to its stakeholders and why, of course, it should be seeking expert help from communications experts to improve the perception that others have of it.”

Liz Peace, Previously CEO of the British Property Federation, now an independent Director, Chair and adviser to the industry

 

A much-needed book
“Working on large-scale developments is incredibly complex and carries huge responsibility, so investing in strategic communications is vital to tell a positive story about the creation of a new place, manage multiple stakeholders with sensitivity and often deal with unpredictable events. As we grasp with climate change, technological disruption and changing demographics, I hope this much-needed book attracts more PR experts to the exciting, vital practice of property communications.”

Shaun Harley, Director of Communications, Homes England

 

Fascinating and thorough
“A fascinating and thorough insight into the world of property promotion through the eyes of those who know it best. A must have guide.”

Laura Stevens, Interim Head of Marketing, Lambert Smith Hampton

 

Valuable insight
“This book provides valuable insight into the various challenges currently facing the built environment industry and how the public relations industry is seeking to address them. Property and construction, in particular, have some significant issues to confront, both in terms of perception and reality, and Promoting Property doesn’t shy away from confronting them.”

Adam Branson, Property journalist

 

A solid grounding in key issues and challenges in property PR
“This book serves as an excellent primer to those planning a career in public relations, showing the extraordinary scope that exists within roles in the property sector. If you are unsure where you want to build your career, there is much to consider in property public relations, and this book will give you a solid grounding in today’s key issues and challenges. Equally, for those working in other parts of the property sector, this book is a handy reference for how public relations professionals can help you succeed.”

Alistair McCapra, Chief Executive of the Chartered Institute of Public Relations

 

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