Last week we heard we’ve been shortlisted for the Construction Marketing Awards, Best use of Press and Public Relations, for our work with UK Construction Week.
The Construction Marketing Awards are designed to showcase the high levels of creativity, innovation and effectiveness in marketing throughout the construction industry.
Our award entry outlined the media relations campaign we ran for UK Construction Week (UKCW) in 2018.
UKCW is the largest construction trade event in the UK. We worked with broadcast channels, regional press, professional and trade journals and digital media to deliver widespread coverage before, during and after the show. Our PR campaign generated more than 760 pieces of media coverage, 12 TV appearances, an audience reach of 11 million and more than 5,000 trackable visits to the UKCW website. The outcomes included more than 34,000 visitors and 600 exhibitors to the event and a doubling of exhibitor re-bookings. Overall revenue for the show increased by 8%.
“In 2018, we achieved coverage in all the right places, and in places we hadn’t done before. The number of people attending the event increased and the quality of attendees was fantastic,” said Nathan Garnett, Event Director, UKCW.
We also managed the PR for this year’s show, using the detailed analytics from the 2018 campaign to target our media relations work even more keenly on those relationships that generate the best outcomes. The 2019 event has been an unrivalled success.
Established 19 years ago, the Construction Marketing Awards have 24 categories which are judged by a panel with construction and marketing expertise.
Winners will be announced at a Gala Dinner on 28 November at the Hilton London Bankside.
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