LMC²

For the second instalment in our series of video interviews with construction industry influencers, technical experts and agents of change, we spoke with Peter Caplehorn, CEO of the Construction Products Association (CPA).

Thirty years ago, the job of a construction marketer was quite straightforward. There were a few key publications to target for PR, and getting editorial coverage for important stories in those magazines pretty much hit the spot each time. Ditto for advertisers. Circulations were large, reach and industry influence was significant. Is it still the case today?