Construction PR – how to measure return on investment
Twice this year I have had uncomfortable conversations with construction companies looking for a new PR agency. It got tricky because one of their main requests was finding out how many “outputs” they would get for their budget. Twice that question has sort of floored me. What did the client count as an ‘output’ I wondered?
Read moreMy first 6 months as a PR apprentice
Beth joined us in September 2018 as a PR apprentice. In her first six months, she’s worked on everything from new business pitches to TV interviews and event management. In this post, she shares her thoughts on what it’s like to be starting out in the world of PR and gives some top tips for making the most of it.
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