Routledge

After several months of planning, Penny Norton and I signed a contract last week with Routledge for a new PR text book to be published in February 2020.

Provisionally titled ‘Best Practice in Property and Construction PR’, it will be an edited compilation of essays on PR, communications and reputation management, each covering a specific aspect of the sector.

We are looking for contributing authors and would really welcome your input. 

So if you have an interest in getting published and could offer best practice advice and case studies in property and construction PR, please do get in touch as soon as possible.

Content

In addition to our introductory chapters, conclusions and appendixes, we are looking to cover chapters on PR in:

  • Architecture
  • Building products
  • Commercial development
  • Construction
  • Energy and utilities
  • Engineering
  • Estate agency
  • Estate management
  • Housing associations
  • Industrial
  • Infrastructure
  • Interior design
  • Large scale housing-led / mixed-use schemes
  • Local authorities as developers
  • Luxury residential
  • Neighbourhood Planning, Community Land Trusts and aspects of Localism
  • Offsite manufacturing
  • Planning
  • Property consultancies
  • Property services
  • Property trades
  • PropTech
  • Retail
  • Student housing
  • Technology for construction
  • The construction supply chain

If you are interested in contributing content which is not listed here, please let us know. We all know how diverse this industry is.

Requirements

Each chapter will be 2,000-4,000 words and will need to include some or all of the following:

  • The context for PR within this specific area
  • What has changed in the past decade
  • Relevant legislation impacting on work of this nature; current debates / discussions / changes that are affecting change in this sector
  • How a strategic PR approach is implemented (eg, consideration of research, formation of aims and objectives, putting in place a strategy, evaluation); communications models / theory used to support practice
  • The wide-ranging PR techniques which may be deployed
  • How creativity is used to benefit the strategic aims
  • Mitigating risk – common problems; how they can be resolved
  • Looking ahead – what is likely to change in the future either in relation to external factors (political, economic, social, technological) or developments in the way in which tactics are implemented
  • Case studies
  • Top tips
  • Further reading

Contributors will need to be able to demonstrate their experience in their specific subject through case studies, and should either work (or have worked) for recognisable companies within the specific sector (whether in-house or as a consultant).

We can provide further support, such as a suggested structure for a chapter.

Copywriting services

Should you, a client or a colleague really wish to put your name to a chapter but lack the time or skills to write it, Penny is also providing a ghost-writing service (based on an interview and provision of case studies).

Timing and next steps

If you’re interested in contributing a chapter, please contact Penny as soon as possible.

We will ask you to complete a short questionnaire, which must be returned by 1 April 2019. Completed chapters must be received by 30 June 2019.

Publicity

The CIPR and property and construction industry organisations have told the publishers that this is a much-needed book.

We believe it offers numerous benefits to the individual contributors and their companies, and to the sector at large.

Once published, the book will be promoted by the CIPR, by Routledge’s marketing team and by us too through events, media coverage, social media and other means. Additionally, Routledge is keen to include companies’ logos on the cover.

So please do pass this link on to anyone you think might be interested. Thank you!

 

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