LMC²

Thirty years ago, the job of a construction marketer was quite straightforward. There were a few key publications to target for PR, and getting editorial coverage for important stories in those magazines pretty much hit the spot each time. Ditto for advertisers. Circulations were large, reach and industry influence was significant. Is it still the case today?

For years, the messaging in the industry has been clear – construction needs to modernise. The publication of Modernise or Die in 2016, written by Mark Farmer, was the latest call to arms. The findings built upon previous reports including Sir Michael Latham’s Constructing the Team (1994) and Sir John Egan’s Rethinking Construction (1998). Construction has needed to adapt for a long time.