UK Construction Week

New code of conduct for more inclusive event marketing sets the standard - with blanket national media coverage including the R4 Today programme

UK Construction Week Main stage

UK Construction Week runs the country’s largest live events for construction and all its related trades and professions - including a London show every May, and the original show at the NEC, Birmingham in October.

Going viral

LMC's work with UK Construction Week developed over many years, starting with our campaign in 2018 to promote a new code of conduct on diversity, equality and inclusion.

This was the first time that any major trade show had set standards like this, including new rules around the use of promotional staff on exhibition stands.

Briefing materials were developed and approved within 24 hours. A spokesperson was coached to build confidence ahead of live broadcasts. We moved quickly to secure an exclusive with the BBC before offering it to wider media.

Two days of intensive broadcast and print interviews followed, including:

  • BBC Radio 4 Today programme
  • All BBC news bulletins and the World Service
  • ITV News
  • Reuters
  • Most UK national newspapers

The publicity generated by this campaign led to copycat changes in policy across multiple trade events across the UK and internationally, including MIPIM and FIT Show, and boosted the popularity of UK Construction Week's shows with exhibitors and visitors alike.

The campaign was highly commended at the 2019 International Building Press Awards.

Item 34 bbc news
UK Construction Week's new policy to promote improved respect and inclusion in trade shows received blanket coverage across the BBC and all other national media, before spreading internationally.

Ongoing UKCW news

Following this initative, LMC was appointed to manage PR for the shows in 2018, 2019, 2021 and the new London show in 2022. We used PR to help generate interest in the lead-up to the shows and to attract delegate registrations, via promotion of:

  • New campaigns, research reports, keynote presentations or thought leadership initiatives linked to UKCW’s main themes around culture change, the future of construction, innovation, diversity, skills and role models
  • Special offers and competitions, exclusive product launches, live demos and CPDs
  • Interactive features and unique exhibits
  • 'Role Models' campaign
UK Construction Week Speakers
The calibre of speakers on the UK Construction Week main stage provided opportunities for thoughtful media coverage on key industry issues.


  • 19 TV and radio items in 2018

    Including BBC R4 Today programme, BBC News 24 and the World Service

    71 pieces of national, international and trade media coverage in 2018

    For the code of conduct story which banned showgirls on exhibitor stands

    100% awareness among UKCW exhibitors

    About the new diversity and inclusion policy, as measured by calls made by the UKCW sales team

  • 1,780 pieces of media coverage for the shows in 2018, 2019 and 2021

    Plus 144 broadcast pieces in the UK since 2018

    30,000+ trackable visits to the UKCW website

    Directly attributable to online media coverage

    10% uplift in visitor numbers

    Year-on-year growth, despite the impact of Covid on live events

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UKCW publication building cultural change in 2022
Design and build uk interview with nathan page 2
“Working with LMC, we had lots of good press engagement at the show; the overall amount of press coverage we achieved increased significantly, and more importantly, we got coverage in all the right places. The strategic input from LMC was exemplary, the team really understood our objectives and came up with a plan to deliver what we needed.”
Event Director, UK Construction Week
“It was very refreshing to talk to a consultancy that is highly strategic and able to come up with lots of different new ideas, rather than just do the work that we ask for. LMC shares our passion for the construction industry and takes pride in its work. It’s great to have a supportive agency that works in partnership with us. The team is very knowledgeable and we fully trust in the advice that LMC offers.”
Senior Marketing Manager, UK Construction Week

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