UK Construction Week runs the country’s largest live events for construction and all its related trades and professions - including a London show every May, and the original show at the NEC, Birmingham in October.
Going viral
LMC's work with UK Construction Week developed over many years, starting with our campaign in 2018 to promote a new code of conduct on diversity, equality and inclusion.
This was the first time that any major trade show had set standards like this, including new rules around the use of promotional staff on exhibition stands.
Briefing materials were developed and approved within 24 hours. A spokesperson was coached to build confidence ahead of live broadcasts. We moved quickly to secure an exclusive with the BBC before offering it to wider media.
Two days of intensive broadcast and print interviews followed, including:
- BBC Radio 4 Today programme
- All BBC news bulletins and the World Service
- ITV News
- Reuters
- Most UK national newspapers
The publicity generated by this campaign led to copycat changes in policy across multiple trade events across the UK and internationally, including MIPIM and FIT Show, and boosted the popularity of UK Construction Week's shows with exhibitors and visitors alike.
The campaign was highly commended at the 2019 International Building Press Awards.
Ongoing UKCW news
Following this initative, LMC was appointed to manage PR for the shows in 2018, 2019, 2021 and the new London show in 2022. We used PR to help generate interest in the lead-up to the shows and to attract delegate registrations, via promotion of:
- New campaigns, research reports, keynote presentations or thought leadership initiatives linked to UKCW’s main themes around culture change, the future of construction, innovation, diversity, skills and role models
- Special offers and competitions, exclusive product launches, live demos and CPDs
- Interactive features and unique exhibits
- 'Role Models' campaign
Results
“Working with LMC, we had lots of good press engagement at the show; the overall amount of press coverage we achieved increased significantly, and more importantly, we got coverage in all the right places. The strategic input from LMC was exemplary, the team really understood our objectives and came up with a plan to deliver what we needed.”
“It was very refreshing to talk to a consultancy that is highly strategic and able to come up with lots of different new ideas, rather than just do the work that we ask for. LMC shares our passion for the construction industry and takes pride in its work. It’s great to have a supportive agency that works in partnership with us. The team is very knowledgeable and we fully trust in the advice that LMC offers.”
Do you have a project you want to talk to us about?
LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.
Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.
If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.