UK Construction Week runs the country’s largest live events for construction and all its related trades and professions - including a London show every May, and the original show at the NEC, Birmingham in October.
LMC's work with UK Construction Week developed over many years, starting with our campaign in 2018 to promote a new code of conduct on diversity, equality and inclusion.
This was the first time that any major trade show had set standards like this, including new rules around the use of promotional staff on exhibition stands.
Briefing materials were developed and approved within 24 hours. A spokesperson was coached to build confidence ahead of live broadcasts. We moved quickly to secure an exclusive with the BBC before offering it to wider media.
Two days of intensive broadcast and print interviews followed, including:
The publicity generated by this campaign led to copycat changes in policy across multiple trade events across the UK and internationally, including MIPIM and FIT Show, and boosted the popularity of UK Construction Week's shows with exhibitors and visitors alike.
The campaign was highly commended at the 2019 International Building Press Awards.
Following this initative, LMC was appointed to manage PR for the shows in 2018, 2019, 2021 and the new London show in 2022. We used PR to help generate interest in the lead-up to the shows and to attract delegate registrations, via promotion of:
19 TV and radio items in 2018
Including BBC R4 Today programme, BBC News 24 and the World Service
71 pieces of national, international and trade media coverage in 2018
For the code of conduct story which banned showgirls on exhibitor stands
100% awareness among UKCW exhibitors
About the new diversity and inclusion policy, as measured by calls made by the UKCW sales team
1,780 pieces of media coverage for the shows in 2018, 2019 and 2021
Plus 144 broadcast pieces in the UK since 2018
30,000+ trackable visits to the UKCW website
Directly attributable to online media coverage
10% uplift in visitor numbers
Year-on-year growth, despite the impact of Covid on live events
LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.
Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.
If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.