Sorrel Group

A fast, focused project to transform Sorrel's online presence to drive growth in its exceptional heritage refurbishment and commercial fit-out business

Sorrel 66 Lincolns Inn Fields

Sorrel Group specialises in preserving and restoring heritage properties. With a 150-year history, the company wanted to grow its client portfolio and asked for our help to boost its profile.

Fit-out specialists get a fully integrated digital makeover

This was a fast, focused project for a client that needed to come out of the Covid years stronger and with a higher profile.

LMC started with a one-day strategy workshop to understand the company’s aims and objectives and to agree priority target markets and key communications messages, plus a competitor audit to identify where Sorrel could maximise its compelling differences.

Within a short timescale of just three months, we designed and built a new website with clearer branding and signposting to better showcase Sorrel’s expertise. This included overseeing the new design, researching and writing the content, directing photography shoots and populating the site with SEO-friendly news stories, blogs and case studies.

We ran a social media campaign after setting up accounts from scratch, achieving more than 500 engagements within just three months, and meanwhile secured substantial editorial coverage in target media.

Working with acclaimed architectural and portrait photographer Morley von Sternberg, we built a photo library of beautiful interiors that would communicate the quality and attention to detail of Sorrel's work, particularly in listed buildings and sensitive projects.

Sorrel Group team
The Sorrel Group team worked tirelessly throughout the Covid months to safely and sensitively complete refurbishments and fit-outs while many of its clients' businesses were in lockdown.
66 lincoln s inn fields meeting room 1 2 6 credit morley von sternberg
66 lincoln s inn fields meeting room 3 1 credit morley von sternberg
66 lincoln s inn fields the library 5 credit morley von sternberg
“We worked with LMC for the overhaul of our website, branding and social media integration. LMC made the whole process seamless, refreshing and lots of fun. They helped pinpoint exactly what we needed to do to drive our business forward, and provided clarity on our target clients and how best to engage with them. LMC’s professional and approachable manner was excellent, especially for people like ourselves who didn’t have a great deal of experience in this area. If any business was considering using LMC – I would highly recommend they do.”
Director and Project Manager, Sorrell Group

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LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.

Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.

If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.