Celebrating the multi award-winning innovation in MMC and platform-based construction, including a set of standardised steel framing components for building schools and other low-rise buildings in the UK

Seismic demostrator exterior

Seismic is a cross-sector, platform-based approach to construction, which combines a catalogue of standardised frame and components to deliver better quality buildings faster and with lower embodied and operational carbon.

Creating a consistent narrative

Seismic was developed by a consortium of seven companies, including offsite manufacturers Algeco (formerly the Elliott Group) and McAvoy, Tata Steel, the Manufacturing Technology Centre (MTC), the National Composite Centre (NCC) and Specific (part of Swansea University).

LMC’s original brief was to facilitate a workshop to develop key messages and a coherent narrative for the project. We were then appointed to lead and deliver Work Package 8 – Dissemination.

A condition of the funding from Innovate UK, this was about communicating the project to key industry stakeholders.

Seismic demonstrator interior
LMC worked closely with the team's designer to create all the display materials and interior of the Seismic demonstrator building at the BRE campus in Watford, UK

Multiple awards

Given the complexity of this joint venture, our first priority was to develop a Seismic brand to bring the consortium together and to ensure that everyone communicated with one voice. This included creating a suite of brand assets, key messages and marketing materials, including social media channels and a new keyword optimised website. In parallel, we helped to brief important stakeholders, including at UK government level, liaising with the construction minister and senior civil servants within BEIS, MoJ, DfE and Homes England.

Our work culminated in an exhibition and launch event at the Seismic demonstrator in 2022, with over 100 VIP delegates. An exclusive, six-page feature was negotiated with Building magazine and we then moved into wider promotion with other media and industry groups.

We collated the evidence and created the entries to submit Seismic into multiple industry awards. In 2022, Seismic achieved:

  • Building Awards 2022 - Offsite Project of the Year
  • Constructing Excellence Awards 2022 - Modern Methods of Construction national winner
  • Digital Construction Live - Best Offsite/Modular Construction award
  • Constructing Excellence Hertfordshire & Bedfordshire - Excellence in Innovation winner
  • Constructing Excellence Yorkshire & Humber - Excellence in Innovation winner
  • Offsite Awards 2022 - Finalist in the Offsite Pioneer of the Year and Product Innovation of the Year awards
  • NCE TechFest Awards 2022 - Finalist for Best Use of Technology: Offsite and Modular
Building magazine may 2022 page 2
"The Seismic consortium has engineered a standardised frame solution for delivering schools and other low-rise buildings that claims to be 75% faster than traditional construction"
Nov 2022 building winner seismic
October 2022 construction managaement mmc can liberate construction from entrenched mindsets
Jun 2022 volumetric modular effecting building change


  • Multiple UK national and regional awards

    Including 2022's Building Awards and Constructing Excellence national awards


    VIP attendees at the launch event of the Seismic demonstrator building

  • 40+ pieces of high-impact media coverage

    Including a six-page exclusive with Building magazine

    More than 300,000 media coverage views

    Plus 582 shares of Seismic's online coverage on social media

"LMC drove the project forward and turned a wealth of information into clear and concise messaging that helped us tell the story about what we have achieved with Seismic. It was a huge amount of work and we’re grateful for the support."
Director, Seismic Group

Do you have a project you want to talk to us about?

LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.

Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.

If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.