Seismic is a cross-sector, platform-based approach to construction, which combines a catalogue of standardised frame and components to deliver better quality buildings faster and with lower embodied and operational carbon.
Seismic was developed by a consortium of seven companies, including offsite manufacturers Algeco (formerly the Elliott Group) and McAvoy, Tata Steel, the Manufacturing Technology Centre (MTC), the National Composite Centre (NCC) and Specific (part of Swansea University).
LMC’s original brief was to facilitate a workshop to develop key messages and a coherent narrative for the project. We were then appointed to lead and deliver Work Package 8 – Dissemination.
A condition of the funding from Innovate UK, this was about communicating the project to key industry stakeholders.
Given the complexity of this joint venture, our first priority was to develop a Seismic brand to bring the consortium together and to ensure that everyone communicated with one voice. This included creating a suite of brand assets, key messages and marketing materials, including social media channels and a new keyword optimised website. In parallel, we helped to brief important stakeholders, including at UK government level, liaising with the construction minister and senior civil servants within BEIS, MoJ, DfE and Homes England.
Our work culminated in an exhibition and launch event at the Seismic demonstrator in 2022, with over 100 VIP delegates. An exclusive, six-page feature was negotiated with Building magazine and we then moved into wider promotion with other media and industry groups.
We collated the evidence and created the entries to submit Seismic into multiple industry awards. In 2022, Seismic achieved:
Multiple UK national and regional awards
Including 2022's Building Awards and Constructing Excellence national awards
VIP attendees at the launch event of the Seismic demonstrator building
40+ pieces of high-impact media coverage
Including a six-page exclusive with Building magazine
More than 300,000 media coverage views
Plus 582 shares of Seismic's online coverage on social media
LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.
Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.
If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.