Talentview Construction (TVC) and the Construction Talent Retention Scheme (CTRS) are not-for-profit programmes designed to create a ‘one stop shop’ sector talent hub for the attraction, development and retention of people and skills within construction and the built environment, as part of the UK Government’s broader support to business on skills.
Collaborative communications
LMC was appointed in late 2020 to drive engagement with target audiences across the entire construction industry.
We have promoted TVC and CTRS through a comprehensive PR and communications strategy which has also included collaborations with multiple construction employers, trade bodies and the CITB:
- Helping construction employers to recruit experienced workers to address the skills shortage
- Using Talentview Construction, in partnership with Go Construct, to help promote careers in construction and to help young people find their first jobs, apprenticeships and traineeships in the built environment
- Showcasing 'new' careers in construction, including green jobs and roles in digitalisation
- Supporting construction companies in distress, facing restructuring or insolvency, to redeploy their staff into other roles within the industry
- Working closely with the Department for Business and Trade, DWP and other Government teams to address key policy priorities
Integrated activities
The campaign to support Talentview Construction and CTRS has been one of the most complex we have managed, involving multiple client and industry stakeholders and integrating many communications activities.
So far, our work has covered:
- Production of tailored Communications Toolkits for use by different professions and trades
- Paid-for and organic social media campaigns on Facebook, LinkedIn, Instagram and Twitter
- 'Young Influencers' campaign on TikTok
- Extensive media relations support for spokespeople
- Regular news stories and blog posts
- Writing case studies, testimonials and interviews with employers and candidates
- Production of regular e-newsletters
- Website content
- Videos and animations
- Copywriting for all marketing assets
- Event organisation, exhibitions and virtual jobs fairs
- Speaker opportunities and presentations
- Support with automated marketing and CRM set-up
- Close involvement with employers' HR teams and scheme user groups
- Collaborations with insolvency and restructuring specialists
- Collaborations with construction colleges
Results
Do you have a project you want to talk to us about?
LMC is a PR and communications consultancy on a mission to help our clients change the construction, property and built environment sectors for the better.
Using our specialist knowledge and skills, we help clients to achieve their change agenda, building their reputation and profile around the topics that matter most.
If you need help to meet your ambitions and make a difference, please get in touch for an informal discussion about how we can help.