Our Services
Strategic planning and counsel
You will get the best advice from the most senior PR practitioners and consultants - no juniors, only professionals with Board level experience.
We work with clients on a wide range of business planning activities, especially looking at aligning corporate strategy to meet your reputational needs, and on detailed PR and communications plans.
Many of our clients are specialist consultancies, experts in energy, construction, engineering, architecture, property insurance, planning and urban design.
We also work with membership bodies (professional institutes, trade associations etc), so we have particular expertise in planning effective membership marketing and internal communications too.
Using structured techniques, including graphic facilitation, we can help you:
- Set your agenda and pin down measurable and meaningful objectives
- Clarify the business opportunities and territory you can claim
- Identify priority stakeholders
- Target areas to build your organisation's profile and influence
- Plan your resources more effectively
- Evaluate what works best
PR and media relations
We provide an outsourced Press Office service for clients, and we also help you build your own positive relationships with journalists and specialist correspondents.
We steer and mentor you and your spokespeople through the ins and outs of talking to the media, leaving you competent to take things further
yourself without the fear that often accompanies
the whole process.
We will never jeopardise our media relationships with poor PR practice. We're not a press release factory. We don't do PR puff.
Instead, we work with you to provide the media with exactly what they want - new information, intelligent analysis and strong positions on the issues that matter most.
"Liz isn't your typical PR ringing up to see if you've received the latest press release on a new kind of carpet tile. She understands what journalists need from a PR (unfortunately an all too rare quality) which is something topical and interesting to readers rather than what clients want to hear. She also comes up with good ideas for features and importantly makes sure things happen."
(Assistant Editor, Technical - Building magazine)
Sustainability communications
We have 20 years' experience of communicating about sustainability - particularly environmental sustainability in the design, procurement, construction and management of buildings. Very few PR consultancies have our depth of understanding about the low carbon agenda, energy use in buildings, construction standards, regulations and similar issues.
We advise clients on how best to communicate their sustainability credentials - with no greenwash.
"LMC has unequalled knowledge in the PR industry of our own business (sustainability/energy efficiency in the built environment), is extremely well-connected, and is always fun to work with."
(Chairrman, Energy Efficiency Partnership for Homes)
Opinion-former research
We carry out brand audits to help assess your position in the marketplace and the perceptions of your most important stakeholders.
Our research work helps you to identify and target the 20% of stakeholders who will deliver 80% of the business benefit.
Using our established contacts and relationships throughout the industry, we can help you understand the legacy of past performance, as well as opinion formers' current perceptions and their future expectations.
Marketing communications and digital marketing
Together with our great copywriters, digital experts, videographers and graphic design associates, we are currently helping clients with a range of marketing communications targeted at architects, contractors, developers and related sectors:
- Social media strategy and campaigns
- Online video, podcasts and webinars
- Launches, exhibitions, conferences and external events
- Industry consultations
- Corporate publications
- Websites
- Apps
- E-newsletters
Issues management
We have many years' experience of helping clients to prepare for and manage sensitive issues, including political and public concerns about building standards, systems failures, controversies in land use planning, health and safety issues and consumer protection.
Public Affairs and lobbying
Where clients need an integrated communications service targeting Westminster, Whitehall and the devolved Governments, we work very closely with a specialist Public Affairs consultancy in London to help ensure your point of view is heard and understood.
Coaching and mentoring
Examples of recent bespoke training sessions for clients include:
- Media training (including practical sessions with working journalists in your sector)
- Using LinkedIn for new business and website marketing
- Introduction to Twitter and other social media for business use
- Writing and producing corporate newsletters
- Handling media enquiries in a crisis
- The secrets of effective PR photography
To see examples of our results, take a look at some client case studies - or give us a call so we can put you in touch with our clients direct.
