Our task was to help to revive land and homes sales at a new township O&H is developing to the south of Peterborough, and to showcase this work to help support future projects.
Two strengths of the Hampton project were O&H's long-term approach to creating communities rather than simply housing estates, and the passion local people felt for that growing community.
We decided to harness that by creating platforms for Hampton residents to become advocates for investing in and living in Hampton:
- a new community-focused website featuring an interactive map on which they can load information about the things they are involved with;
- a host of new video and photo resources telling a visual story of life on Hampton;
- testimonials from businesses who've successfully located to the area;
- Hampton factfiles that have appeared widely in the local and regional media.
A few months after O&H Properties submitted plans for the second phase of development - which will more than double the size of the Hamptons - almost all the available land has been sold.