Check out more comic book brilliance at xkcd.com (and thanks to Dr Neil Cutland for the tip off - we clearly share a similar sense of humour).
Sustainability communications | Writing and language
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Liz Male is a PR and communications professional specialising in construction, property and sustainability in the built environment. This is Liz's blog on the foundations of good communications, covering everything from the basics of media relations to topical ponderings on strategic comms issues. Follow Liz's more concise thoughts on Twitter: @lizmale
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