LMC Meets - The #ChooseToChallenge series, Denitza Moreau

In this episode we spoke to Denitza Moreau, Design Management Academy Lead at Skanska UK and Chair of ADM, a brand new association for design management across the country.

The goal of the Association for Design Management is to help define a clear career path into this discipline, which is becoming increasingly prominent across the industry but is still lacking a clear definition and accreditation system.

Denitza started her career as an architect back in 1994. Eighteen years into her career she felt it was time for a new challenge and Design Management offered a whole new angle on the design process. “I have become really interested in how Design Management is done, its principles and how we can support people in that role.” she explains.

Watch the full interview below.

To support the campaign launched by International Women’s Day, Denitza chose to “challenge challenging” in favour of “celebrating” and recognising successes before focussing on barriers. “We’ve spent years challenging what’s not working, and I feel it’s also really important to encourage what is”.

Collaboration is the driver to some much needed positive change across the industry, according to Denitza. Most roles in the construction sector are getting more and more specialised, posing the risk of disjointed and siloed working.

“Co-striving” is the key driver to collaboration, which can only be achieved through a collective effort towards a common goal and understanding how each individual team member can contribute to achieve it.