Introducing our new lower-carbon digital services

That’s why, alongside our brand refresh and new, lower-carbon website, we have developed a suite of new services to help clients better understand and lower the carbon impact of their digital marketing activities.

Lower-carbon marketing is an approach that not only promotes products and services but also ensures that all marketing activities contribute positively to the environment and society.

It involves creating marketing strategies that support long-term ecological balance, economic viability, and social wellbeing.

Here are three top tips to get you started on reducing the carbon impact of your website:

1. Choose an eco-friendly hosting provider
Opt for a green hosting provider committed to energy efficiency and sustainable energy sources. Check your current host or find a new one using The Green Web Foundation’s directory, which lists over 500 green hosts worldwide.

2. Optimise images and videos
Images are often the heaviest elements on a webpage. Compress images and use appropriate formats to reduce their size, which also speeds up page loading times.

For videos, compress before uploading or use embedded links from platforms like YouTube. Disable auto-play and keep videos short to further cut down on data usage.

3. Regularly remove redundant content
Keep your site clutter-free by regularly reviewing and deleting unnecessary pages. This not only saves energy but also improves user experience and SEO.

In addition, review articles and update them rather than always creating new content. Write concise, clear content to help users find information quickly, reducing the energy spent on browsing.

We are uniquely positioned to help companies in the built environment navigate the challenges of technological advancements and the urgent need for sustainable practices.