‘Communicating Construction: Insight, Experience and Best Practice’ is a wide ranging exploration of PR and communications practice across many parts of the construction supply chain, and an essential reading for all construction PR teams, students achieving degrees in either the built environment and PR/marketing, and anyone working in the property sector who needs to consider PR and marketing as part of their role.
“Each chapter demonstrates how varied each area is within this huge industry, and how much scope there is to demonstrate the power of good PR as a strategic management discipline” says
Alastair McCapra, Chief Executive of CIPR and author of the book’s foreword.
Just a few weeks old, ‘Communicating Construction’ has already received a very warm welcome from
Emma Leech, former President of CIPR. “This is the ultimate book on construction PR” says Emma, “It combines a broad strategic approach along with some excellent examples of best practice. The diversity of the chapter authors and their background demonstrates the incredible extent and breadth of the sector and such a broad approach will undoubtedly help to equip both those entering the industry and those already working within it with a wide perspective, as well as some fantastic insight.”
To order a copy, visit the Routledge website here, where you can also secure a 20% discount by using the code CON21.